Futung Dongfang wins two major awards
On September 19th, the "2023 Automotive Digitalization & Marketing Innovation Summit and the 6th ADMIC Golden Award Ceremony," hosted by iDigital China, a leading Martech conference organizer in the Asia-Pacific region, was successfully held in Shanghai. Futung Dongfang, leveraging its years of successful implementation experience in Voice of Customer for automotive companies, has won two major awards: "Digital Customer Experience Provider of the Year" and "Digital Automotive Software Service Provider of the Year."
The ADMIC Golden Award is jointly initiated by iDigital China, industry associations, professional media in automotive and digital marketing, and authoritative representatives. It forms a panel of expert judges, inviting top industry representatives, digital marketing service organizations, media, and academic experts who are influential in the industry to serve as professional judges. The purpose is to uncover innovative and forward-looking cases, technologies, and solutions within the industry.
Currently, with the continuous advancement of the digital transformation in the automotive industry and the influence of internal and external environments, the relationship between car manufacturers and their customers is undergoing rapid and comprehensive changes. The business models of car manufacturers are also evolving from the original B2B2C, product-centric approach to the current B2C, customer-centric model. Traditional digital tools for customer insights can only meet routine business needs such as data collection, persona building, and dashboard analysis. In the face of rapidly changing internal and external environments, automotive companies are more eager to have digital solutions that are agile in management, quick to respond, and directly face users. These solutions aim to enable insightful analysis and responsive improvement of customer feedback.
As a professional vertical digital management platform for customer voice insights in the automotive industry in China, Futong Smart Vehicle business line has continuously invested in automotive industry insights, product model construction, and application scenario development. It has independently developed multiple models suitable for the automotive industry's Voice of the Customer (VOC) scenarios, including sentiment, intent, and opinion analysis. The company has also established a multi-level tagging system centered on business and product quality. This system is capable of conducting in-depth analysis of private or public domain data accumulated throughout the entire lifecycle of the customer journey, focusing on user concerns, product quality, and risk insights. It truly embodies the philosophy of thinking what the customer thinks and being concerned with what the customer is concerned about, driving business improvement with a customer-centric approach.
Based on the characteristics of comprehensive data channels, diverse scenarios, and intuitive visual analysis results, Futong VOC platform has been successfully implemented in several leading automotive companies in China. Because of continuous investment and innovation in digitalization rooted in the automotive industry, Futong has analyzed and processed over 100 million pieces of user voice data from both public and private domains. The company has accumulated thousands of business and product quality tags covering both fuel and new energy vehicles. Each year, it completes multiple product optimization iterations, providing long-term service to leading benchmark automotive companies. In the future, Futong VOC will continue to leverage its unique competitive advantages, relying on advanced technological capabilities and practical experience that best understand the automotive industry, to achieve the integrated innovation of AI technology with the full scenarios of automotive companies. This will help more outstanding automotive companies to better understand and serve their customers, and together, to achieve improvement of user experience.
Futong Data Intelligence is committed to a user-centric approach, understanding user needs, enhancing user experience, and providing automotive companies with a complete closed-loop solution from digital customer insights to digital customer operations.
